What We Are Doing:
Album Release Marketing & Contest page and Database building
Mission Example:
For Monsters of Folk we had an amazing song "Dear God" that we needed a visual for. The idea was to have fans create the video by taking the MP3 and shooting and editing a piece that would later be judged by the band. We teamed up with Death and Taxes Magazine, Gibson Guitars, You Tube and Apple QuickTime to create a buzz for the contest.

We had over 100 full video entries that were created by fans, thanks to the major partners involved and fans of the band. The winner will get a video credit as well as an interview feature in Death and Taxes magazine.


Highlights also include:
  • Homepage iTunes placement
  • Signed Gibson contest via, Stereogum, Jam Base, Ultimate Guitar
  • Video promotion via Major, Indie and Blog sites like; Yahoo Music, AOL, MSN, Popmatters, Pitchfork and more.