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ARTIST: MONSTERS OF FOLK
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| What We Are Doing: |
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Album Release Marketing & Contest page and Database building
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| Website: |
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![](img/monstersoffolk_web.jpg)
www.monstersoffolk.com
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| Mission Example: |
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For Monsters of Folk we had an amazing song "Dear God" that we needed a visual for. The idea was to have fans create the video by taking the MP3 and shooting and editing a piece that would later be judged by the band. We teamed up with Death and Taxes Magazine, Gibson Guitars, You Tube and Apple QuickTime to create a buzz for the contest.
![](img/monstersoffolk_logos.jpg)
We had over 100 full video entries that were created by fans, thanks to the major partners involved and fans of the band. The winner will get a video credit as well as an interview feature in Death and Taxes magazine.
Highlights also include:
- Homepage iTunes placement
- Signed Gibson contest via, Stereogum, Jam Base, Ultimate Guitar
- Video promotion via Major, Indie and Blog sites like; Yahoo Music, AOL, MSN, Popmatters, Pitchfork and more.
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