For One eskimO we built a Twitter promotion where fans had to "Follow" the band and "re tweet" the contest to be entered. The same can be done with content where you can only access exclusive songs, film clips or brand exclusives by following and re tweeting your message.

Benefits include:
  • More Twitter Followers
  • Further reach to new fans through re-Tweeting
  • Ability to email capture and convert Twitter to email.
  • Organic word of mouth